The global spas and beauty salons market expected to reach $217.25 billion by 2026 at a CAGR of 6% from 2019 to 2026.
The people are spending bundles to get a makeover at salons via the products and services. It’s a big industry with a lot of room to innovate and earn revenue. The high scope of growth followed by local competition, which pops up a couple of challenges. It includes attracting a customer base, increasing customer retention, delivering wow experiences, improving access to deals, keeping the business profitable, and others.
It’s all due to poor management, which is difficult to do conventionally. The result- you lose the customers. And, that’s what you never want. The answer to all those problems that salons offering various types of services is- Mobile app development. The salon app not only removes the stress factor from the equation for salon business but for customers too.
What’s more in Beauty Salon?
During a pandemic, people dreaded to head to the salon to book appointments. That’s where, salon apps have helped the customers to find the nearby salon, book appointments at their fingertips, and get the salon services at their doorstep.
Want to kick-off the salon app development that crafts an elegant experience before the customer reaches the salon, and soothing vibes make the salon visit a memorable experience? Still unsure? Here are the ten reasons that will make up your mind to build an on-demand solution.
Let’s dive into Beauty Salon Business!
- Grow your customer base
The salons need to make the online presence fashionably high-tech and gracious just the way they take care of physical space. Besides, the on-demand app plays a vital role in revamping the brand image, increasing business exposure, and extending customer outreach. See how?
With a mobile presence, the salon business gets present in the global market, and access to the customer is limitless. The salon can create a distinctive niche with user-friendly UI, customer-centered functionalities, emerging technology leverage, and instant customer support. The digital difference allows the salon to attract maximum customers and make them book the services.
- Efficiently display your service packages
Traditionally, it’s difficult to inform the customers about the services or service packages that the salon provides, especially new customers. With mobile app development, the salon has all the data related to customers’ booking preferences, frequency, and history, which helps in customizing the services and service packages accordingly. Displaying the service packages like a pro result in catching maximum eyeballs. Also, the user-ambient app helps the customers to easily navigate and book the services that match what they exactly need.
- Promote your business socially
With the plethora of salon businesses launching the mobile venture, it’s essential to differentiate the business in the crowd and make the customers find your brand as second-to-none. It requires the salon business to be available where the customers are searching for the services. According to research, the customers most likely search the salon services on social media channels.
It makes perfect sense to integrate social channels such as Facebook, Twitter, Instagram, and others. It enables the customers to view and book the services off the bat. Also, the social platforms allow the salons to target the salon services to a specific group of people and launch marketing campaigns accordingly. Social promotion helps to gain the attention of the masses, keep them engaged, and book appointments instantly.
- Real-time communication
In customer-centric businesses, seamless communication stays at the heart of business success. Without timely communication, no business can survive in the long run. That’s where the mobile app can help customers connect and communicate with the concerned person in the salon for every query they have. It includes finding information about salon products or services, exclusive deals, vacant slots for services booking, or rescheduling. The 24/7 communication keeps the salon open round-the-clock for your customers and allows them to get the solution to their queries all the time.
- Appointment booking at speed
The customers hate the most are- moving to the salon, standing in long waiting lines, and then get the salon services. Another way round, if they book an appointment on the telephone, the engaged phone lines dread them off. Later, when their turn comes, they ask the concerned person for the services, prices, and vacant slot, and then they receive appointment confirmation after checking the professionals’ availability. It’s too long and tiresome as well.
The mobile app turns the table upside down. It enables appointment booking virtually by checking all the information online. Plus, online booking provides valuable customer data that salon businesses can use to retain customers and sell them more.
- Customer feedback is a valuable treasure
The customers are the most valuable treasure to every B2C business and what they think about the business and services becomes equally valuable for businesses. Customer feedback is a valuable commodity that lets the salon business know about the business products and services from the customers’ view.
The reviews help in knowing what are the business strengths, weaknesses, and things that are interfering with customer experience. Afterward, the business can transform the services and strategize accordingly to keep the business growing.
- Loyalty program to win loyalty
Remember the time you denied the rewards in the exchange of services. Of course, not. Everyone loves rewards. Isn’t it? It means rewards provide the best opportunity to gets connected with customers and bring them to your salon repetitively. The business can launch special deals or exclusive rewards on weekends or during the holiday season to boost retention.
Also, rewarding the patronage of existing customers with unique service packages turns them into loyal potential customers. Some salon businesses have gamified the app, where a few coins or unlock features are provided as a reward to the customers, which engages them.
- Easy checkout
The corona outbreak has not only fueled digital services usage by the customers but digital payment methods as well. Now, cashless payment through plastic cards, mobile wallets, or other payment gateways has become a trend, that’s here to stay. With mobile app development, you can allow the customers to make the payment the way they prefer, and thus, the checkout becomes a breeze. Give priority to cashless payment method integration, which gives an additional boost to salon bookings.
- Centralized management
To run a salon business, several files need to maintain for keeping a record of the customers, customers’ bookings, payments are made, salon professionals, and others. It’s a daunting task that eats up a lot of time followed by several hassles. On the flip side, the mobile app lets you manage everything irrespective of the place and time. Also, you can remotely keep track of what’s going on in the salon. Scheduling the push notifications to allow professionals and customers to live with a sigh of relief as the mobile app automatically sends the push notification at the intended time. It makes your customers happy, and thus the returns.