“Unless you have 100% customer satisfaction… you must improve.” – Horst Schulz.
But the customer satisfaction cannot ensure customer loyalty. There is a big difference between the two.
What is customer loyalty?
Chip Bell said, “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”
In the fuel delivery business, customer loyalty is priceless. The fuel businesses are trying their best to win customer loyalty because the service packed with convenience has turned into an experience that customers expect the least.
The advanced technologies are helping fuel delivery businesses to offer personalized and connected experiences that keep the customers engaged and loyal. What does it signal?
Integrating a loyalty program with a fuel delivery solution is all-important to live up to the customers’ expectations. The facts from the research crystal ball are peered and analyzed states that if you miss the loyalty programs implementation, you will miss the customers. Yet, not convinced? Let’s understand it in the next section.
The importance of customer loyalty in the fuel delivery business
It ensures repeat purchase
The first-time customer most likely returns to the app to place a fuel delivery request when the customer receives a message regarding limited time offer or cashback on the new order placement. The additional offers put the customers in the trap of continuously ordering fuel and other value-added services that let you earn the rewards. It results in increasing repeat purchases and strengthening customer relationships.
Laser focus on customer retention
Customer retention is 100 times inexpensive approach rather than acquiring new customers. It’s the best deal to retain the existing customers. This is the reason the businesses keep retention as their top priority, which is a by-product of a customer loyalty program. The program in the form of personalized offers, auto-generated emails, or query resolution at speed makes the customers feel valued, which increases the chances of returning to the app again.
Make sense out of the data
The digital loyalty programs help in collecting the customers’ data and connecting the dots, which means improved data analysis. It enables identifying the possible hiccups in the loyalty programs that are bringing unsatisfactory results. And then it helps in making data-driven decisions. Also, the existing loyalty program upgraded or replaced with a new one after looking at results.
Improved customer engagement
Making the fuel delivery app outshine in the sea of fuel delivery apps is not a run-of-the-mill job. That’s where the loyalty programs can help in differentiating the app and keeping the customers glued to the app. The unique loyalty rewards make your customers look no further and uplift the fuel delivery demand irrespective of competitor is offering the same product.
Undoubtedly, the customer that’s returning to the app and placing fuel requests again means willingly spending huge bucks rather than the average customer. The increased orders with a sense of trust ensure that the customer favors your brand when they have a refueling need. The augmented number of orders results in high sales and improved bottom line for the businesses.
Uplift the new customer acquisition
The referral program that falls under the customer loyalty program works great in keeping the existing customers engaged and attracting new customers, which increases fuel sales. When the customers share the referral code with family members or friends, they get a discount coupon or cashback. It’s redeemable when the referred customer makes the purchase.
Welcome the honest opinion about your services
The loyal customers feel like a part of the brand and willingly share the reviews regarding the fuel delivery services. It helps in knowing the voids to fill, campaigns that need revising, customer satisfaction rate, and precise estimation of customer demands. It, in turn, enables the business to tap the full potential and enjoy benefits in abundance.
How can fuel delivery business boost customer loyalty?
Referral programs work amazing
The referral program is the best addition to your fuel delivery app to make your existing customers promote the product to other people in their close connection and identify the customers interested in the product. When the rewards designed creatively, it makes the customers happy and brings new customers to the app.
Targeted promotional offers
The customers who have shown patronage to your services for the long run. they are liable to enjoy special privileges, attractive discounts, or freebies on special occasions like- birthdays or anniversaries. Sending the targeted offers won’t let the loyalty program go stagnant. Plus, creating a sense of urgency with a tight deadline makes the customer avail of the offer at speed.
Introduce gamification element
Gamification is a reward strategy where customers rewarded various things such as progress meters, badges, points, or game coins upon accomplishing the pre-determined tasks. It encourages the customers to stay engaged with the fuel delivery application. In the fuel delivery app, gamification used to make the ordering steps a fun game by adding narrative, various choices, or animated tutorials.
Cashback is an attractive element
Saving a few bucks is a rather more alluring alternative as opposed to discounts and offers because the customers get real money back for later purchases. It’s a good opportunity to ensure savings on the next purchase. Here, the fuel delivery businesses tie up with different brands wherein the exchange of a particular amount, the brands allow customers to purchase at a reduced price.
Launch spending-based programs
Just like the fingers of your hand are unequal, the customers also purchase with different spending levels and frequencies. The rewards under the loyalty program need to tailor according to the customer spending. It helps in engaging and encouraging the customers with little spending to place more orders. Also, the high-spending customer group is rewarded with attractive offers such as meal coupons, discounted fuel, gifts, and refreshments.
Go digital way- loyalty cards leverage
Stepping in with the offline fuel stations, the fuel delivery apps have started providing digital loyalty cards. The fuel card stores all the reward points that the customers earn on buying various products or services. When the fuel card concept is promoted on social channels for the premium class people say, loyal potential customers, it makes them feel special.
The customer loyalty program has become a staple of the fuel delivery business. It makes sense because it enables frequent repeat purchases and high basket value. However, making the people fall in love with the customer loyalty program requires a creative twist so that they support the initiatives. That’s the reason the businesses are redefining the customer loyalty program by exploiting emerging technologies. What’s next? Survive amidst blood-thirsty competition and ultimately thrive by changing the game of loyalty completely down the line.
In the event- you face issues to lure the customers back to the business with incredible loyalty rewards, then get connected with our business consultant. They allow you to incorporate the loyalty program that helps in bringing maximum attention to your brand.